East Texas A&M x Nike — 2025 Jersey Reveal
This year’s football jersey reveal with Nike was all about intention. Every stitch, every logo, every curve of the fabric was designed to carry the weight of the Lions’ identity—so the photography had to meet that same standard.
We started with the details. The gold lion crest stitched into the collar. The clean Nike swoosh catching a slice of light. The texture of the gloves gripping the ball. These aren’t filler shots—they’re the quiet moments that give the uniform its presence before the first whistle blows.
Lighting was deliberate. We used controlled beams to carve out shape and shadow, letting the navy and gold do the talking. No overexposure, no distractions—just focused contrast to match the attitude of the uniform.
The full uniform shots brought it together. Helmet down, visor reflecting light, jersey front sharp against a backdrop of vertical beams. That’s not accidental—it’s about creating the same feeling you get standing in the tunnel before kickoff: anticipation, focus, and readiness.
Like any good play, this was a team effort. Athletics, marketing, creative—all in sync. Nike brought the design. We brought the storytelling. And together, we built something that feels exactly like East Texas football—confident, fast, and ready to work.
